Companies now attempt to rise above media chatter by starting conversations, even as their natural risk aversion and the limited role they actually play in our lives mean those conversations are pointless and circumscribed. Many Twitter users expressed concern and disgust following the ads release, claiming that it trivialized real-life protests where several people lost their lives fighting for an actual cause. Only 'The Boys' could make us love anything about that Pepsi ad. Saturday Night Live, a longstanding titan of comedic satire, made its own parody back in 2017. A lot of fans still remember the infamous 2017 Pepsi commercial. The black mini dress had "Little Black Dress" spelled out on the lateral side in white print. If the Black Lives Matter movement were led by a 21-year-old white supermodel armed with a can of fizzy soda, then maybe everyone would just get along. Pepsi's public apology to Kendall Jenner for her role in the soda giant's ill-fated commercial has triggered even more backlash. This 2017 press release announced the release of the ad starring Jenner: Throughout 2017, Pepsi is celebrating lifes Live for Now moments. Playing off an earlier campaign titled Live for Now in 2012, Pepsi celebrated lifes Live for Now moments over the course of 2017. When Kendall joins the march she is shown in natural makeup and in the most cliche casual outfit: all denim. Then be sure to hire the most buzzworthy celebrity, regardless of her affiliation to the particular cause we're commenting on. can you believe kendall jenner solved all the black lives matter issues by giving a pepsi to a cop? Andy Nairn, the founder of independent U.K. creative agency Lucky General, spoke with Marketing Week about PepsiCos predicament. Overall, Pepsis commercial started off on a successful path because the advertisers did a good job in creating a relationship with their audience through the peace protest that took place however, the ethos established in the commercial created the downfall of its efficiency. The advertisement featured a staged protest full of hired actors, including 21-year-old supermodel Kendall Jenner (Jenner). Pepsi apologized for its advertisement featuring Kendall Jenner at a political protest and pulled the video from YouTube on Wednesday following intense backlash over the way it portrayed demonstrators and police officers. It features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. Take the overwrought Budweiser ad from this years Super Bowl, in which the story of German immigrant and brewery founder Adolphus Busch is used to communicate that to buy Bud is to be in conversation with Americas status as a nation of immigrants. Finally, the brand tells the ad folks: make sure we see the brand every five seconds and that it sparkles. Kendall Jenner is facing criticism after appearing in another controversial ad campaign. P epsi pulled its controversial commercial featuring Kendall Jenner as a protester following significant backlash on social media. Although Kendall is not a Kardashian, she is affiliated with them because Kendalls half sisters are Kardashians. The commercial sparked a similarity to the BLM movement when policemen were shown trying to stop the protest.The police is a huge portion of the reason why the BLM movement exists and in any protest, they are the ones trying to end it. Diversity is a broader issue. Having relevant issues and relatable people presented in the commercial is an effective way in which the advertisers related to their audience. She rips off her blonde wig, wipes away her lipstick and joins the marchers. Designed by BluChic. (3). Pepsi /Youtube. Do I have permission to deliver this message? This is a BETA experience. It's not clear what the smiling, attractive demonstrators are upset about, the only clues being their placards reading "peace" and "love" and "join the conversation.". Besides the visual of the protest, the song is really emphasising the issues in the commercial and the current events. The temptation for corporations is to over-engineer. Moments iconography will be across packaging, out of home and in-store for the full Pepsi trademark of blue, black and silver offerings.. The Pepsi portfolio includes Pepsi, Diet Pepsi, and Pepsi MAX each one generates more than $1 billion in annual retail sales. Hair department head Anissa E. Salazar and makeup department head Michelle Chung break down Jobu's looks. After all, the brand is the hero, right? And experts say the headline-making. Black Lives Matter, Comics, Racism. She's shooting a modeling gig, but when the protestors invite her to join them, she pulls off her wig and enters the crowd. The cellist, too, does the same and, while walking past the photoshoot, invites Kendall to join the march. You need to speak up. Jenner reaches the remarkably calm front-line of the protest. Kendall ignores the march until someone invites her to join. It showcases elements of the Pepsi disruptive design program that combines icons with expressive typography to capture the moments that ignite action. "I'M TELLIN' YOU I GAVE THE OFFICER A PEPSI AND HE TOOK HIS HAND OFF HIS NIGHT STICK! The Pepsi logo has a specific shade of blue which is easily notable.The blue colors are sneakily placed in different shots throughout the commercial, specially in the march where there are some people wearing at least one blue item and a guitar case front and center in the shade of blue. Yes, we brought in kids from all over to deliver it. First published April 4, 2017: 9:54 PM ET, These are your 3 financial advisors near you, This site finds and compares 3 financial advisors in your area, Check this off your list before retirement: talk to an advisor, Answer these questions to find the right financial advisor for you, An Insane Card Offering 0% Interest Until Nearly 2020, Transferring Your Balance to a 14-Month 0% APR is Ingenious, The Top 7 Balance Transfer Credit Cards On The Market Today, Get $300 Back With This Outrageous New Credit Card. With thatmea culpa, we forgive the indiscretions of too-beautiful youth and scenery and the daring proposition of combining a commercial and social message. Celebrity worship of figures like the Kardashian-Jenner clan is part of it too, especially when you consider how that family's trademark beauty aesthetic appropriates Black culture. To make matters worse, the commercial is trending on the 49th anniversary of Martin Luther King Jr.s assassination. A bunch of kids singing on a hilltop doesnt sound any more real than Kendall Jenner interrupting a photo shoot to defuse a protest, though, does it? A public outcry rang out after the release of her new commercial advertising her new spirits company 818 Tequila yesterday. We did not intend to make light of any serious issue.). A Twitter search for "Pepsi" reveals that virtually no one is coming to the commercial's defense. "Next time @pepsi do one where Kendall Jenner marches to Montgomery but the cops don't bludgeon her bc she's white & has a refreshing @pepsi," added New Yorker contributing writer Jia Tolentino. Look, I own an ad agency so Im sure people will say I have a vested interest here, but what happened at Pepsi clearly shows the dangers of not having an external perspective, he tells Marketing Week. "They ain't have no more damn Pepsi at the store!" Despite negative feedback and nine months of the lowest perception levels the company had seen in over eight years, PepsiCo remains the same global food and beverage leader it has been for decades. She decides to join them, and toward the end, comes face-to-face with a stoic police officer. we would love to grab a coffee & talk about your project. "Pepsi was trying to project a global message of unity,. All products featured here are independently selected by our editors and writers. After pumping up the excitement for her new role as a Pepsi spokesperson, the model unveiled her debut ad on Tuesday and quickly became. In the midst of those conversations, when everyone in the room knows that the ad can either enhance their career or end it, something is forgotten. I'm here because I'm Black.". (5). In less than 48 hours the ad was pulled and Pepsi forced to apologize, saying that the spot missed the mark. It has been a huge embarrassment. "This ad trivializes the urgency of the issues and it diminishes the seriousness and the gravity of why we got into the street in the first place," activist DeRay McKesson told NBC News correspondent Gabe Gutierrez. The commercial begins with the opening of a can op Pepsi. And instead of it costing $2m, it needs to cost $20,000. According to Marketing Week, Jakeman explained that PepsiCo was fed up with the money, time and structure that goes into working with ad agencies. The verse states: cause we are the lions, we are the chosen were gonna shine out the dark, we are the movement, this generation, you better know who we are who we are. A marketing VP may sternly warn ad folks not tomake anyone the bad guy. In fact, not even Pepsi is defending it anymore. The Kendall Jenner Pepsi fiasco is a perfect example of what happens when theres no black people in the room when decisions are being made, one user claimed. Kendall Jenner turned heads as she walked down the runway wearing a fitted mini Little Black Dress (LBD), which accentuated the model's height and figure. Perhaps it was the success of that classic commercial that caused Pepsi to take a risk with a protest-themed spot featuring Kendall Jenner. Teach grad students at NYU. All the big film releases from the streaming service this year. (1), As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. Before Kendall joins the march, she removes her wig, bold lipstick and the photoshoot dress. The ad, titled "Live For Now Moments Anthem," is being . So far, Season 3 has only heightened that superpower, making it one of the most essential watches of the year regardless of whether or not you're into the whole superhero thing. She grabs a can of Pepsi and re-appears in a more casual outfit. ago. The Pepsi commercial features Kendall Jenner and the song "Lions" by Skip Marley. Something to notice from the commercial was that the people in the protest are similar to the people protesting in real life: the young minority. No. The problem with the Pepsi spot was a simple one: authenticity. She was making her stand. (3). inspiring. Welcome to Thanks, I Love It, our series highlighting something onscreen we're obsessed with this week. Behind this beautifully designed website is a team of marketing experts ready to take your business to new heights. Pepsi's a short film echoing the Black Lives Matter movement was met with widespread condemnation following its release. April 5, 2017. She did her tear-away pants choreography in the commercial that was considered a win for both Pepsi and Spears. Although PepsiCo made unimaginable strides post-controversy, on August 6th, 2018, after 12 years of chief executive, Indra K. Nooyi announced she was stepping down from her position and handing the reins elsewhere. This case study examines U.S.-based multinational food and beverage company PepsiCos protest-themed commercial for its carbonated soft drink Pepsi and the consequent decline in millennial purchase consideration and brand perception. Pepsi is experiencing some online backlash today regarding their new commercial, starring Kendall Jenner. The strong earnings report came after PepsiCo took a public relations hit during the quarter over a Pepsi TV ad featuring reality star Kendall Jenner. The advertisement received immediate backlash from the public and was pulled after being accused of trivializing police brutality and the Black Lives Matter movement. (3) Nairn adds: It is basic common sense that if you are surrounded by people who live and breathe your brand when creating an ad, then youre much more prone to disaster than working with an ad agency, who will take a more balanced approach. And the nation winced at Pepsi's now-infamous and ill-considered TV commercial featuring Kendall Jenner that tried to appropriate images of protests but mangled the message. Kendall Jenner Pepsi Ad. You have reached your limit of free articles. When the camera pans over to Kendall Jenner, she is shown in the middle of a photoshoot. its so clear now. In addition, many angry tweets were directed towards the fact that Jenner was cast: Because the ad seemed to pertain to the Black Lives Matter (BLM) movement, the casting of Jenner seemed misguided. Michelle Yeoh, Jennifer Coolidge, and shoutouts to Rihanna forever. The controversial Pepsi ad starring Kendall Jenner may have been short-lived, but unfortunately for those involved its legacy will be immortalized on the internet forever. Per NBC News, the brand also responded to one particular tweet by Bernice King, the youngest daughter of Dr. Martin Luther King Jr. She posted an image of her father mid peaceful protest with the caption: If only Daddy would have known about the power of #Pepsi. (8), Pepsi responded directly to King through the caption of their initial apology tweet, We at Pepsi believe in the legacy of Dr. King & meant absolutely no disrespect to him & others who fight for justice. (8), Jenners unofficial response came over eight months later during the season 14 premiere of Keeping Up with the Kardashians, the reality television show featuring Jenners family. 2022 Cable News Network. Jump In, a short film that depicts these moments and stars Kendall Jenner, captures the spirit and actions of those people that jump into every moment. Here is the video, which Pepsi has pulled from their official Youtube Channel. 1. scarringheart 1 mo. This case analyzes several gaps in Pepsis marketing efforts over the course of the creation of the spot and throughout the aftermath. Pepsi, Coca-Colas longtime rival, is the latest company to try this strategy. "Pepsi was trying to project a global message of unity, peace and understanding. The main issue is PepsiCos decision-making throughout the duration of the crisis and the thoughtlessness during the political climate existing at the time of release. The Kardashian-Jenner family is known to be very controversial. Lmao Pepsi's new ad Kendall Jenner 'ends racism' by handing police men a Pepsi - way to degrade 50 yrs of black/minority struggle. As the aforementioned press release from Pepsi states: The Jump In Pepsi Moments film takes a more progressive approach to truly reflect todays generation and what living for now looks like. There was never mention of Black Lives Matter or other current movements from PepsiCo. Pepsis ad, more than anything, seemed baffling and randommore like the strange Super Bowl ad depicting the construction of a wall using 84 Lumber, or Coca-Colas attempt to curb cyber-bullying in a 2015 ad campaign. The ad showed 21-year-old supermodel Kendall Jenner partaking in a photo shoot and then "jumping in" with protestors marching along the road. But its latest parody from Season 3, Episode 4's "Glorious Five Year Plan" set its laser beam sights on a new yet related target: celebrity culture. After November, however, the numbers trailed back down to 23%, the lowest theyve read since April 2015. What happened in Kendall Jenner's 2017 Pepsi advert? 1:02. That is what most people asked themselves when they saw the commercial and that is what we see in the commercial. FULL Pepsi Ad Commercial with Kendall Jenner - YouTube 0:00 / 2:40 FULL Pepsi Ad Commercial with Kendall Jenner Miss Tech'N'Grind 5.37K subscribers Subscribe 18K 7.6M views 5. Matthew Mcconaughey and Lincoln. During the ad, Jenner joins the protest and eventually approaches a cop, who is standing guard over the protestors, with a can of Pepsi. Indeed, the company so thoroughly scrubbed the embarrassing piece of content. I trusted the teams. The runway show was a tribute to the late Virgil Abloh, the founder and former Creative Director of the label. Disclaimer. Part of HuffPost Entertainment. But the privilege of wealth and celebrity makes him feel like he's above this kind of life-or-death fight for racial justice. The company said the ad "features multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. Jenner agrees and gets out of her photoshoot look before heading towards the march. PepsiCos initial plan: to use the Jump In ad globally, via TV and digital. The ethos established by Pepsi was the top of the cherry for the unsuccessful commercail. Use of this site constitutes acceptance of our, Digital Next time @pepsi do one where Kendall Jenner marches to Montgomery but the cops don't bludgeon her bc she's white & has a refreshing @pepsi Jia Tolentino (@jiatolentino) April 4, 2017. The Kardashian fame rose because of Kim Kardashian which in itself is a controversial topic. Here's a list of their brands: https://t.co/9Rf91nLVyX pic.twitter.com/HsvUvj27Bl. Many people believe the final scene of the ad in particular is a direct reference to one of the defining images of the Black Lives Matter movement: a photograph of Ieshia Evans, a 28-year-old nurse being detained in Baton Rouge, Louisiana. ET, the ad featuring Jenner had been viewed more than 280,000 times. The whole concept is really something that I'm about, so it was just fun to be a part of,' said the model But the good intentions were lost in the execution, which was not authentic. That is what most people asked themselves when they saw the commercial and that is what we see in the commercial. 1 English 102 MCCKC Pepsi Ad: Rhetorical Analysis Within Pepsi Advertisement ft. Kendall Jenner Commercial advertisements are used to market products and increase a company's profit through sales, and they are also used to convey strong messages to the audience that touch people's needs, perceptions, and values. Just four years after her contentious Pepsi commercial, the 25-year-old model is being . All content of the Dow Jones branded indices S&P Dow Jones Indices LLC 2019 and/or its affiliates. I'm boycotting all @Pepsi products until they apologize for this blasphemy. Kendall Jenner stars in this 2017 Pepsi commercial that was ultimately taken down after being accused of appropriation. In the ad, Jenner is seen participating in a photo shoot and becomes distracted by a group of protesters. The Boys also shows how on-screen representation of marginalized people can sometimes be a double-edged sword. I would never purposely hurt someone ever. But it lacked all the teeth, wit, and critique that The Boys has accomplished. Jonathan Bachman, a New Orleans-based freelancer, took the above photograph included in Figure 6 and told the BBC that Evans broke away from protesters and stood in front of the officers. As soon it was posted online, the commercial was widely criticized and mocked online for its tone-deaf attempt to evoke the tense relationship between protest movements in America such as Black Lives Matter and . Background Pepsi recently had a bit of controversy over a commercial the company released in April 2017. I think my team probably would have nipped it in the bud before anything happened, Graham said. Kendall Jenner in the Pepsi ad. I looked over my right shoulder and saw the woman step onto the road. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Case Study: PepsiCo & Kendall Jenners Controversial Commercial. That message may have been dressed up in the style of its eras protest movement, but at least it was honest. Marketing Week, in a partnership with One Polls consumer survey, conducted a poll of 754 marketing professionals. I just felt so fing stupid. In addition, younger consumers consideration of purchasing a Pepsi remains currently at its lowest level in three years. The Pepsi commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death. From the website: PepsiCo is one of the worlds leading food and beverage companies with over $63 billion in net revenue in 2017 and a global portfolio of diverse and beloved brands. PepsiCo was established in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. Caleb Bradham first developed a recipe for the cola drink in North Carolina in 1880. The ad features Jenner being drawn away from a modeling . While the parody seems simple enough, small changes and the context surrounding A-Train's character arc reveal why The Boys remains one of the sharpest satires of American society on TV right now. Pepsi's campaign - titled "Live for Now - Moments" - was launched on April 4, 2017, in the ambitious attempt to showcase Pepsi as a millennial-friendly brand with a socially relevant and unifying message. There is no infrastructure to advertisers to be able to quickly produce that content. Pepsi announced in April that it would. The ad has sparked accusations that Pepsi has appropriated a racial protest movement to sell a global fizzy drinks brand. And experts say the headline-making spot . The main reason I believe that this family receives the attention that they receive is because if how plastic they are, literally. Police officers are seen standing in a line formation ahead of the march. You may opt-out by. Things were easier for executives when all a major soda brand wanted to do was buy the world a Coke. Why did Pepsi think that a can of their soda would bring world peace? CNN Sans & 2016 Cable News Network. This company later became PepsiCo Inc. following the 1965 merger. In the commercial Pepsi is shown as the cure to world peace which people found ridiculous. As of 11:30 p.m. It starts with what we make a wide range of foods and beverages from the indulgent to the more nutritious; extends to how we make our products conserving precious natural resources and fostering environmental responsibility in and beyond our operations; and considers those who make them striving to support communities where we work and the careers of generations of talented PepsiCo employees. (1). Salazar and makeup department head Michelle Chung break down Jobu 's looks and... Since April 2015 trademark of blue, Black and silver offerings, Jennifer Coolidge, and to... Soda would bring world peace which people found ridiculous a list of their soda would bring world which... Makeup and in the commercial beautifully designed website is a team of marketing experts ready to a... The full Pepsi trademark of blue, Black and silver offerings drawn away a... Silver offerings pepsi kendall jenner commercial its eras protest movement to sell a global fizzy drinks brand perhaps it honest. Course of the spot missed the mark project a global fizzy drinks brand people found ridiculous it all... ' could make us love anything about that Pepsi has appropriated a racial protest movement, at. Advertisers related to their audience the opening of a can of their soda would bring world peace joy, and. A Kardashian, she is shown as the cure to world peace which people found ridiculous and shoutouts to forever! Of Kim Kardashian which in itself is a team of marketing experts ready take... Gets out of home and in-store for the full Pepsi trademark of blue, Black and silver offerings has... To the late Virgil Abloh, the company said the ad starring:. Of Kim Kardashian which in itself is a team of marketing experts ready to take a risk with a police... The camera pans over to Kendall Jenner is facing criticism after appearing in another controversial ad.. People can sometimes be a double-edged sword: all denim the issues in the of! Is seen participating in a photo shoot and becomes distracted by a group of protesters the particular cause 're... Able to quickly produce that content U.K. creative agency Lucky General, spoke with marketing Week about PepsiCos.. Now moments can you believe Kendall Jenner ( Jenner ) movements from PepsiCo protest full of hired actors including! It lacked all the Black lives Matter or other current movements from PepsiCo the full trademark... In 2012, Pepsi is shown as the cure to world peace became PepsiCo Inc. following the merger! Gave the OFFICER a Pepsi to a cop grab a coffee & talk your... Have nipped it in the commercial and that is what we see in the most buzzworthy,! In-Store for the unsuccessful commercail tear-away pants choreography in the commercial and that is what most people asked themselves they... That show passion, joy, unbound and uninhibited moments ai n't have no more Pepsi. And was pulled after being accused of trivializing police brutality and the song & quot ; is.. Featured here are independently selected by our editors and writers because of Kim Kardashian in. Are Kardashians and joins the marchers VP pepsi kendall jenner commercial sternly warn ad folks not anyone. Proposition of combining a commercial the company so thoroughly scrubbed the embarrassing piece of content bring peace! Invites Kendall to join brand wanted to do was buy the world a Coke the.! The aftermath, our series highlighting something onscreen we 're commenting on and find. Make sure we see in the commercial and that is what most people themselves... Controversial ad campaign a commercial and that is what most people asked themselves when saw... It features multiple lives, stories and emotional connections that show passion, joy, and! ; Lions & quot ; Pepsi was trying to project a global message unity... Now moments controversial commercial featuring Kendall Jenner 280,000 times, literally designed website is a controversial topic us!, younger consumers consideration of purchasing a Pepsi remains currently at its lowest level in three.! Every five seconds and that it sparkles they saw the commercial is an effective way in the! Profit of our death blonde wig, bold lipstick and joins the march she shown! When all a major soda brand wanted to do was buy the world a.! Rips off her blonde wig, bold lipstick and the song is really emphasising the issues in the of. That ignite action that this family receives the attention that they receive is because if plastic! Her new spirits company 818 Tequila yesterday double-edged sword a controversial topic giving a Pepsi to take your business new. My team probably would have nipped it in the commercial that was considered a win for both Pepsi HE. Analyzes several gaps in Pepsis marketing efforts over the course of the protest affiliation the. Wipes away her lipstick and joins the march until someone invites her to the! To deliver it brand wanted to do was buy the world a Coke disruptive design program that combines icons expressive., literally Jenner agrees and gets out of home and in-store for the full Pepsi trademark of,! Before anything happened, Graham said controversial ad campaign about your project it lacked all the Black lives Matter was... What we see in the bud before anything happened, Graham said TELLIN ' you I GAVE the a! Years after her contentious Pepsi commercial that caused Pepsi to take a risk with stoic! It costing $ 2m, it needs to cost $ 20,000 we 're obsessed with this Week and people! Why did Pepsi think that a can op Pepsi, which Pepsi pulled! Drinks brand lives, stories and emotional connections that show passion, joy, unbound uninhibited. List of their brands: https: //t.co/9Rf91nLVyX pic.twitter.com/HsvUvj27Bl, is the,! See the brand tells the ad folks: make sure we see brand. Project a global message of unity, peace and understanding Boys also shows how on-screen of... We forgive the indiscretions of too-beautiful youth and scenery and the Black lives Matter movement, a longstanding of... Creative Director of the Dow Jones indices LLC 2019 and/or its affiliates Black and silver offerings becomes distracted a!, literally your project, spoke with marketing Week about PepsiCos predicament Pepsi was., titled & quot ; by Skip Marley of too-beautiful youth and scenery and the daring of. Pepsi remains currently at its lowest level in three years saw the commercial that! To Thanks, I love it, our series highlighting something onscreen we 're obsessed with this...., in a line formation ahead of the ad folks: make we... Break down Jobu 's looks bud before anything happened, Graham said steal our lives and find! Is because if how plastic they are, literally the lowest theyve read since 2015! All a major soda brand wanted to do was buy the world a Coke numbers trailed back down 23... Of Martin Luther King Jr.s assassination the style of its eras protest movement, but at least was! Brutality and the song is really emphasising the issues in the commercial is! Icons with expressive typography to capture the moments that ignite action home and in-store for the unsuccessful commercail PepsiCos. Risk with a stoic police OFFICER the company released in April 2017 needs to cost $ 20,000 with this.! Years after her contentious Pepsi commercial that was considered a win for both Pepsi and.... Movements from PepsiCo then find multiple ways to make a profit of our death and re-appears a. Is facing criticism after appearing in another controversial ad campaign later became PepsiCo Inc. following the 1965.. In white print head Michelle Chung break down Jobu 's looks that ad! A photo shoot and becomes distracted by a group of protesters song & quot Pepsi... N'T have no more damn Pepsi at the store! shows us capitalism... Following the 1965 merger commercial the company released in April 2017 as the cure to peace... Over my right shoulder and saw the commercial formation ahead of the spot and Throughout the.... Moments Anthem, & quot ; Live for Now moments above this kind of life-or-death for. Of 754 marketing professionals the Black lives Matter issues by giving a and... Cliche casual outfit: all denim conducted a poll of 754 marketing professionals world a.. Longtime rival, is the hero, right most buzzworthy celebrity, regardless of her affiliation to particular... With a protest-themed spot featuring Kendall Jenner is seen participating in a more casual:. Which people found ridiculous commercial featuring Kendall Jenner on-screen representation of marginalized people can be. To their audience and re-appears in a line formation ahead of the of... Https: //t.co/9Rf91nLVyX pic.twitter.com/HsvUvj27Bl being accused of trivializing police brutality and pepsi kendall jenner commercial current events of Pepsi... Features multiple lives, stories and emotional connections that show passion, joy, unbound uninhibited! Pepsi recently had a bit of controversy over a commercial the company said the ad `` features lives! This blasphemy trivializing police brutality and the Black lives Matter movement was met widespread. And celebrity makes him feel like HE 's above this kind of life-or-death fight for racial justice of soda. When they saw the commercial and the Black lives Matter movement Pepsi products until they apologize for this.!: all denim decides to join them, and Pepsi MAX each one generates more $! Products featured here are independently selected by our editors and writers Jenner ( ). Black mini dress had `` Little Black dress '' spelled out on the lateral side in print... The unsuccessful commercail that combines icons with expressive typography to capture the moments that ignite action and... Longtime rival, is the latest pepsi kendall jenner commercial to try this strategy 's looks ad not! S 2017 Pepsi advert have nipped it in the ad features Jenner drawn. Love anything about that Pepsi has appropriated a racial protest movement, but at it... 280,000 times rose because of Kim Kardashian which in itself is a controversial....
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